INSTAGRAM PHOTO CONTEST
CHALLENGE
DIT Evrika Beach Club Hotel is the perfect summer escape for families with children. The hotel wanted to create an engaging social media campaign and to increase brand awareness among more people on their Instagram page.
STRATEGY
The results from our research showed that their Instagram followers are aged between 18 and 65 years old and that 70% of them are woman. The results from our research showed that their Instagram followers are aged between 18 and 65 years old and that 70% of them are woman. We developed a social target persona to raise awareness and create a genuine connection with the digital community.
EXECUTION
The following actions were taken in order to execute the Instagram Photo Campaign:
Create the emotional message that was spread through the campaign.
We chose the right entry methods for the campaign.
We selected the way how the winner will be chosen.
We chose the prize that motivated people to take action and participate in the contest.
We specified the timeline of the contest and the necessary budget.
We developed a hashtag for the campaign.
We built the contest design, page and official rules.
We started promoting the Photo Contest.
We monitored and analyzed the results from the contest.