Digital media enables people to communicate, share content and interact online. Also, it matters to consumers as they use it as a main communication tool. Therefore, a number of companies are using social channels to create a create long-lasting relationship with their consumers. Moreover, social media has become really important for all brands in terms of customer decision – making process and people’s recommendations from their friends and families. Social marketing deliver individuals the opportunity to post and share products and services experiences. Additionally, this can be done through word of mouth, consumer feedback and reviews. Most importantly, social media allows brands to actually listen and engage with their audiences.